Main task - Evaluation

Who would be the audience for your media product?
Our media product is aimed for the age range 15+ which is our classification, however our media product is suitable for all ages over 15, it is not intentionally targeted for the mid-teen age range as we wanted a range of ages watching our media product.  We chose for the film to be a 15 because according to the BBFC a 15 Horror has a description of ‘strong threat and menace are permitted unless sadistic or sexualised’. Our movie does not contain sadistic or sexualized horror therefore we felt this was the appropriate age range targeted audience for our movie.

How did you attract/address your audience?

I believe that my partner and I created an enigma in the opening of our film, which was our aim. To do this we used dim lighting in the hide out to not expose a lot of what was around as this could have ruined our mise-en-scene. By using dim lighting also set the mood for the audience to be mysterious about what is going on, as it is hard to see where the character is and what the character is doing. For lighting we only used candles because this successfully set the mood as well as the flickers of the flames made it look effective. 

As seen on this animated image the only lighting used were the candle lights and the flickering of the flames created a homely but yet effective look.

We used certain angle shots where the characters face is never shown; this created the mystery and curiosity from our audience as the identity is unknown. We used variety of angle shots such as close ups, slow zooms, low angle shots, point of view shots as all these varieties of angle shots created enigma. By keeping the characters identity hidden, we were able to create a mysterious atmosphere, therefore increasing the tension and the interest in the characters past. We also used quick cuts to create emphasis on the suspense and building up tension. Our first opening scene, our establishing shot where the character is running is an ambiguous opening as no one is certain to why or where she is running. The costumes we used such as a black hoodie, gloves and black trousers created a mysterious aspect as the characters identity is not revealed and this makes the audience curious to who this person was. 

As seen on this animated image, 5 different angle shots were used in the space of 15 seconds. This creates an automatic interpretation on our audience setting the mood of our film.

 

As seen on this animated image, the slow zoom up of the contract that the character had pinned up onto the board creating mystery as it is a chance for the audience to read the contract, which is written in Latin and to see what is on the board before the contract is pinned up, however not able to.




Here is a prop from our film, the pen knife. By using the pen knife this created a dark mood as by the diegetic sound of the pen knife cutting through the paper and onto the board makes the audience feel uncomfortable.